14 July 2025 | Opal

To support market growth, Sim Fresh was keen to elevate their brand by launching fresh, vibrant new designs across their citrus fruit packaging range.

In keeping with their family values, a nephew of the family sketched up a series of playful ‘citrus characters’. Taking inspiration from the sketches, Opal’s creative team created the colourful designs to bring to life each of the characters. Read more